Printing industry in Kenya has
grown over the past years since the establishment of the first printing press
in Kenya the year 1895. The government press which established the first
printing plant in Kenya, opened door for many other commercial printing firms
later. Those business people who started the printing business in Kenya in
early days can be a witnesses although the printing business was not well known
to many was very profitable and attractive business to undertake, but of late
the industry has changed and faced with a million challenges that has made the
trade more difficult for the people in the printing industry, not only in Kenya
but also in east Africa and other part of the world.
Here are some of the challenging
facing the printers and printing industry in Kenya:
Training – with the need to run a complicated machines in the
printing industry, training of the personnel and the right people to do the
same and produce the desired print out
is necessary. Despite of the understanding and the need, there are inadequate
training institutions that offer printing related training programs or rather
those that exits do not have enough equipment
to do the same. Most of you would agree with me that, the majority of
the machines operators with have in Kenya printing firms are either self taught
or learnt the skills from the other.
Most of the training program’s in
Kenya higher learning institution and technical institutes offers graphic
designs and other printing related arts but the printing industry in Kenya
cannot survive with only artworks and design on the computers, they need to
converted to usable print out among others. Over the years the printing
industry in Kenya has lacked enough training institution to equip the people
and industry the right personnel and skill manpower and this has been a very
big challenges to printing companies in Kenya among other players.
Material – Attaining the printing material in Kenya has been a big
challenge to many printers in Kenya, and especially bearing in mind that most
of the materials are imported from other countries outside Africa. Despite
Kenyan market and printing industry in Kenya at large consume a large number of
offset papers and computer papers; the country has less than two firms which
manufactures and mill papers. This has made the cost of doing business very
expensive due to dynamic currency rate involved in doing the international
business while importing the papers in Kenya and the cost of the shipment among
others. Moreover, most of the firms are unable to deliver the printing to their
clients due to delays that comes with obtain papers away from home. Most of the
printing material and more so offset printing papers comes from, Europe ,Asia,
among other Africa countries like Egypt and south Africa. This problem has been
a big hindrance to many printing companies in Kenya whereby the cost incurred
and in turn transferred to the consumers and thus making the trade difficult to
operate.
Maintenance and spare parts – printing industry involves use of
very complicated machines, where the same parts needs frequent monitoring and
maintenance, the part like machines gears, blankets, grippers, rollers, motors
among others are bound to frequent damage and thus a big problem to the
entrepreneur in meeting the cost since most of the parts are outsourced and
which are available in Kenya market are either improvised or very expensive.
Moreover, the insured lack experience and well trained expert to service and
assemble the heavy printing machine, most of the technician in the printing
market in Kenya can comfortably service small printing machines like 201
machines thus this being a problem to
the printing industry in Kenya and printers in general.
Technology – the printing filed and technology has been a challenge
over the years with new invention and introduction of new printing machines
every day. We have witnessed machines that embrace high technology in the
market, for instance speed master type of machines. With this kind of mega
machines those firm which owns small printing machines like 201 or GTO are
finding themselves in a big problem to set pace and compete in the printing
market ,since the high tech machines offers better output, same time and more
cost effective as compared to manual and smaller printing machines.
We cannot rule out that, the
offset printing machines are very expensive for one to Acquiring that making
printing business for rich people in Kenya. Although, the digital printing
machines are slightly cheaper machines, but in most cases are not commercial
viable when comes to bulk commercial printings. It is due to this reason, which
has made even those who would love to be in the printing filed very difficult
due to huge amount required to set up a printing company in Kenya and related
machines like perforating machines, cutting, binding among others. There are
other challenges faced by the printing players in Kenya but these are just a
few of the challenges
Article Contributed By,
Sales Executive
Website: http://aviqprinters.blogspot.com
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